Privacy Policy

Privacy Policy

Last updated: December 11, 2018

Rupi Kaur Inc. and its affiliates (including 2654320 Ontario Inc.) and subsidiaries (collectively, “Company”, “us”, “we”, or “our“) respect your privacy and are committed to protecting it by complying with this policy. 

This privacy policy describes:

  • How we collect, use, disclose, and protect the personal information of our customers and Site users (”you”).
  • Describes the types of information we may collect from you or that you may provide when you visit the website rupikaur.com or aspeth.com (collectively, our “Website”).
  • Our practices for collecting, using, maintaining, protecting, and disclosing that information.

We will only use your personal information in accordance with this policy unless otherwise required by applicable law. We take steps to ensure that the personal information that we collect about you is adequate, relevant, not excessive, and used for limited purposes.

Privacy laws in Canada generally define “personal information” as any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a single person. Personal information does not include business contact information, including your name, title, or business contact information.

This policy applies to information we collect, use, or disclose about you:

  • On our Website
  • In email, text, and other electronic messages between you and our Site.

Our Website may include links to third-party websites, plug-ins, services, social networks, or applications. Clicking on those links or enabling those connections may allow the third party to collect or share data about you. If you follow a link to a third-party website or engage a third-party plugin, please note that these third parties have their own privacy policies and we do not accept any responsibility or liability for these policies. We do not control these third-party websites, and we encourage you to read the privacy policy of every website you visit. 

CONSENT

Please read this policy carefully to understand our policies and practices for collecting, processing, and storing your information. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Site, you indicate that you understand, accept, and consent to the practices described in this policy. This policy may change from time to time (see ‘Changes to Our Privacy Policy below). Your continued use of our Website after we make changes indicates that you accept and consent to those changes, so please check the policy periodically for updates. We will notify you in advance of any material changes to this policy and obtain your consent to any new ways that we collect, use, and disclose your personal information.

INFORMATION WE COLLECT ABOUT YOU

We collect and use several types of information from and about you, including:

  • Personal information, that we can reasonably use to directly or indirectly identify you, such as your name, mailing address, shipping address, e-mail address, telephone number, credit card information, Internet protocol (IP) address used to connect your computer to the Internet, user name or other similar identifier, and any other identifier we may use to contact you (collectively, ”personal information”).
  • Non-personal information that does not directly or indirectly reveal your identity or directly relate to an identifiable individual, such as demographic information, or statistical or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from personal information. For example, we may aggregate personal information to calculate the percentage of users accessing a specific Website feature.
  • Technical information, including your login information, browser type and version, timezone setting, browser plug-in types and versions, operating system and platform, or information about your internet connection, the equipment you use to access our Website, and usage details.
  • Non-personal details about your Website interactions, including the full Uniform Resource Locators (URLs), clickstream to, through and from our Website (including date and time), items you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, or any phone number used to call our customer service number.

HOW WE COLLECT INFORMATION ABOUT YOU

We use different methods to collect your information, including through:

  • Direct interactions with you when you provide it to us, for example, by filling in forms or corresponding with us by phone, email, or otherwise.
  • Automated technologies or interactions, as you navigate through our Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
  • Third parties or publicly available sources, for example, our business partners.

Information You Provide to Us

The information we collect directly from you on or through our Website may include:

  • Information that you provide by filling in forms on our Website. This includes information provided at the time of registering on our Website, subscribing to our mailing list, newsletter or other services, posting material, or requesting further services. We may also ask you for information when you report a problem with our Website.
  • Records and copies of your correspondence (including email addresses), if you contact us.
  • Your responses to surveys that we might ask you to complete for research purposes.
  • Details of transactions you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information, such as your credit card details, before placing an order through our Website.
  • Your search queries on the Website.
  • Our third-party providers such as Shopify and Shopify Pay collects your payment information including credit card numbers and you will be subject to their privacy policies. Please refer to Shopify’s privacy policy at: https://www.shopify.com/legal/privacy.

 

Information We Collect Through Cookies and Other Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may use cookies or other automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
  • Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically is statistical information and may include personal information, and we may maintain it or associate it with personal information we collect in other ways, that you provide to us, or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize our Website according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. For more information about Cookies, and how to disable Cookies, visit http://www.allaboutcookies.org.
  • Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings that are used for browser cookies. (For information about managing your privacy and security settings for Flash cookies, see ‘Choices About How We Use and Disclose Your Information’ below.)
  • Web Beacons. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
  • Log Data. We may collect information about your log on sessions through your browser or device when you visit our Website (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol address, browser type, browser version, and the pages of our Website that you visit, the time and date of your visit, internet service provider, the time spent on those pages and other statistics.
  • In addition, we may use third party services such as Google Analytics and Facebook Pixel that collect, monitor and analyze this information.

Third Party Use of Cookies and Other Tracking Technologies

Some content on our Website or social media platforms, including advertisements, are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies (alone or in conjunction with web beacons or other tracking technologies) to collect information about you when you use our Website or social media platforms. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioural) advertising or other targeted content. 

You can opt-out of several third party ad servers’ and networks’ cookies simultaneously by using an opt-out tool created by the Digital Advertising Alliance of Canada or an opt-out tool created by the Network Advertising Initiative. You can also access these websites to learn more about online behavioural advertising and how to stop websites from placing cookies on your device. Opting out of a network does not mean you will no longer receive online advertising. It does mean that the network from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns.

We do not control these third parties’ tracking technologies or how they are used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For more information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

HOW WE USE YOUR INFORMATION

We use information that we collect about you or that you provide to us, including any personal information:

  • To present our Website and its contents to you.
  • To provide you with information, products, or services that you request from us.
  • To fulfill the purposes for which you provided the information or that were described when it was collected, or any other purpose for which you provide it.
  • To communicate with you about orders, purchases, services, accounts, programs or contests.
  • To respond to your customer service inquiries and requests for information.
  • To carry out our obligations and enforce our rights arising from any contracts with you, including for billing and collection or to comply with legal requirements.
  • To complete order fulfillment, billing and delivery of goods and services you order on our Website.
  • To notify you about changes to our Website or any products or services we offer or provide though it.
  • To improve our Website, products or services, marketing, or customer relationships and experiences (for example, by generating analytics about how our customers browse and interact with the Website, and to assess the success of our marketing and advertising campaigns).
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • To send you customized promotions and special offers, including through email and social media platforms.
  • When in line with the preferences you have shared with us, to inform you about our brands, products, events, or other promotional purposes.
  • To maintain appropriate records for internal administrative purposes.
  • To allow you to participate in interactive features, social media, or similar features on our Website.
  • To post your comments or statements on our websites and social media platforms.
  • To detect, prevent, or investigate security breaches or fraud.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.

 

We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you, as permitted by law. If you do not want us to use your information in this way, please check the relevant box located on the form on which we collect your data, adjust your user preferences in your account profile, use the unsubscribe mechanism at the bottom of our emails or email us at info@rupikaur.com. For more information, see Choices About How We Use and Disclose Your Information.

DISCLOSURE OF YOUR INFORMATION

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

  • To our subsidiaries and affiliates.
  • In accordance with applicable law, to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Company about our customers and users is among the assets transferred.
  • To contractors, service providers, and other third parties we use to support our business (such as analytics and search engine providers that assist us with Website improvement and optimization; and third-party companies that we may engage to fulfill your orders, deliver packages, send mails or emails, process credit card payments, provide support or customer service, provide web hosting, email delivery, location mapping services, or provide marketing assistance) and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process the personal information with the same standards set out in this policy. We require such third-parties to refrain from using and disclosing your information except when they are performing work for us or when the disclosure of your information is required by law.
  • To fulfill the purpose for which you provide it.
  • For any other purpose disclosed by us when you provide the information.
  • With your consent.

We may also disclose your personal information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request, in accordance with applicable law.
  • To enforce or apply our Terms of Use and other agreements or policies, including for billing and collection purposes.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

TRANSFER AND STORAGE OF YOUR PERSONAL INFORMATION

We may transfer personal information that we collect or that you provide as described in this policy to contractors, service providers, and other third parties we use to support our business (such as analytics and search engine providers that assist us with our Website improvement and optimization) and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process the personal information with the same standards set out in this policy.

Your personal information is stored and processed on servers owned by Company and other companies in Canada and the United States. If you are visiting our Website from outside of Canada and provide us with personal information, please note that it may be transferred, stored and processed outside of your country, including to or in Canada and the United States or to or in other countries, for example because a server or third party service provider is located there. 

However, we may also process, store, and transfer your personal information in and to a foreign country, with different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that country may be able to obtain access to your personal information through the laws of the foreign country. The data protection and privacy laws of other countries, including the United States, may not afford you the same level of protection as those in your own country. Whenever we engage a service provider, we require that its privacy and security standards adhere to this policy and applicable Canadian privacy legislation. By doing business or interacting with us, you are consenting to the transfer, storage, and processing of your personal information to and within facilities located in Canada and the United States and other facility locations selected by us. 

You are welcome to contact us to obtain further information about Company policies regarding service providers outside of Canada. See ‘Contact Information and Challenging Compliance’ below.

Regardless of where your information is processed and regardless of the company or person who processes your information on our behalf, we will take steps to protect your information in accordance with applicable data protection laws and this Privacy Policy.

By submitting your personal information or engaging with our Website, you consent to this transfer, storage, or processing.

CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information: 

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this Website may not be accessible or may not function properly. For more information about tracking technologies, see ‘Information We Collect Through Cookies and Other Automatic Data Collection Technologies’ below.
  • Promotional Offers from the Company. If you no longer wish to have your email address or contact information used by Company to promote our own or third parties’ products or services, you can opt-out by following the instructions to unsubscribe set forth at the top or the bottom of our communications to you or at any other time by sending us an email stating your request to info@rupikaur.com. If we have sent you a promotional email, you may unsubscribe by clicking the unsubscribe link we have included in the email. Please note that if you opt out of receiving promotional messages from us, we may still send you non-promotional communications, including emails about your accounts or purchases, product service experience, or other transactions.
  • Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt out by sending us an email stating your request to info@rupikaur.com. For this opt-out mechanism to function, you must have your browser set to accept browser cookies. You can also opt out of certain targeted advertising by using the links below:
    • Facebook:https://www.facebook.com/settings/?tab=ads
    • Google:https://www.google.com/settings/ads/anonymous
    • Bing:https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
  • We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of several third party ad servers’ and networks’ cookies simultaneously by using an opt-out tool created by the Digital Advertising Alliance of Canada and/or an opt-out tool created by the Network Advertising Initiative. You can also access these websites to learn more about online behavioural advertising and how to stop websites from placing cookies on your device. Opting out of a network does not mean you will no longer receive online advertising. It does mean that the network from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns. 

DO NOT TRACK 

Please note that we do not alter our Website’s data collection and use practices when we see a Do Not Track signal from your browser.

Certain web browsers may provide an option by which you may ask your browser to inform websites you visit that you do not wish your activities to be tracked by cookies or other persistent identifiers, commonly called “Do Not Track Signals”. Although we are currently unable to respond to Do Not Track Signals, you may opt out of tracking activities by sending us an email stating your request to info@rupikaur.com.

DATA SECURITY

The security of your personal information is very important to us. We use physical, electronic, and administrative measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. 

Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on our Website.

Our Website may contain links to other third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We neither own nor control these third-party websites and assume no responsibility for the data security practices of those websites. You should inform yourself with the privacy policies of those third-party websites.

DATA RETENTION

Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances we may anonymize your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.

LINKS TO THIRD PARTY WEBSITES, DEVICES, ISPS AND APPLICATIONS

This Privacy Policy applies solely to information collected by Company. Whenever you click on the links and banners on this Website that take you to a third party website or you use, download or install third party software applications onto your device, your use of those third party websites and/or software will be subject to the third party’s privacy policies, not Company’s. Additionally, please note that when using our Website, third party mobile device manufacturers and internet service providers (ISPs) may collect personal information about you and your use of such third party products and services will be subject to the third party’s privacy policies. In addition, our Website may include links to other websites whose privacy practices may differ from those of Company. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit.

Company neither owns nor controls these third-party websites and assumes no responsibility for the information practices of those websites. 

CHANGES

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you by email to your email address we have on file or through a notice on the Website home page.

We include the date the privacy policy was last revised at the top of the page. You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

Your continued use of our Website after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

MINORS

Our Website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website or on or through any of its features/register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us by email at info@rupikaur.com.

ACCESSING AND CORRECTING YOUR PERSONAL INFORMATION

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes. By law you have the right to request access to and to correct the personal information that we hold about you.

If you want to review, verify, correct, or withdraw consent to the use of your personal information you may also send us an email at info@rupikaur.com to request access to, correct, or delete any personal information that you have provided to us. We may only delete your personal information by also deleting your user account, if any. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal information that we hold about you or make your requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.

We will provide access to your personal information, subject to exceptions set out in applicable privacy legislation. Examples of such exceptions include:

  • Information protected by solicitor-client privilege.
  • Information that is part of a formal dispute resolution process.
  • Information that is about another individual that would reveal their personal information or confidential commercial information.
  • Information that is prohibitively expensive to provide.

If you are concerned about our response or would like to correct the information provided, you may contact our Privacy Compliance Officer at info@rupikaur.com.

WITHDRAWING YOUR CONSENT

Where you have provided your consent to the collection, use, and transfer of your personal information, you may have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, contact us at info@rupikaur.com. Please note that if you withdraw your consent we may not be able to provide you with a particular product or service. We may explain the impact to you at the time to help you with your decision. 

 

CONTACT INFORMATION AND CHALLENGING COMPLIANCE

We welcome your questions, comments, and requests regarding this privacy policy and our privacy practices. Please contact us by email at info@rupikaur.com or by mail at:

Rupi Kaur Inc.

Attention: Privacy Compliance Officer

130 Queens Quay East, unit 615, Toronto, ON M5A0P6

We have procedures in place to receive and respond to complaints or inquiries about our handling of personal information, our compliance with this policy, and with applicable privacy laws. To discuss our compliance with this policy please contact our Privacy Compliance Officer using the contact information listed above.

For Users in California

California residents are entitled to request a notice from us describing which categories of personal information we have shared with third parties or corporate affiliates for those third parties or corporate affiliates’ direct marketing purposes within the last calendar year, and the name and address of such parties. If you are a California resident and would like a copy of this notice, please send an email in writing to the email or address under the “Contact Us” section below indicating “California Privacy Rights Request” in the subject line.